Kulula Airplane Rebranding
4th Feb 2010
The rebranding of Kulula airplanes looks like usability testing gone mad, but I like it.
Based on the tags from this post.
How much is a brand worth to you?
Scrivs considers the valu e of branding.I am going to start a new strategy and markup 50% higher than usual and when they scoff at the price drop it [...]